PR industry is changing and is being defined in a completely new manner. Modern technologies are ensuring that the practices for modern PR are changed as required. The maximum advantage of PR department can only be gained if the technologies implemented are in line with the demands of the modern era. The management of the company is responsible for the modern PR technologies implementation and they should be zealous in this regard. Process flow and general guidelines are very important and should be made in easy go manner for employees to understand. The roadmap of modern PR technology is to apply one of the ideas which will get the work done with ease. The application might not be simple and for this change management is also to be applied to ensure that employees get used to this technology. Different preexisting process integration is the key to success.